Why did ChatGPT's web share decline?

ChatGPT's web share declined due to competition from more integrated solutions like Gemini, which offer seamless app experiences.

How did Gemini increase its market presence?

Gemini expanded its market presence by focusing on app integration and real-time interactive features appealing to mobile users.

Artificial Intelligence

Why ChatGPT's Web Share is Plummeting: An Analysis

ChatGPT's web share dropped by 22 points in a year. What's behind this fall, and how does it impact the AI landscape?

SLWritten bySofia LindqvistAI Research Lead

Today at 7:00 AM 2 min read 0 views

a computer screen with a line graph on it — Photo by KOBU Agency on Unsplash

A staggering drop of 22 percentage points in web share is enough to make any tech giant rethink their strategy. ChatGPT experienced exactly that over the past year. What caused this significant decline, and what does it mean for AI chatbots' future?

Key Takeaways

ChatGPT lost 22% web share in a year.
Gemini increased from 6% to 28%.
App integration impacts web stats.
'In-app' use is growing rapidly.
'Real-time' updates can shift user preference.

The Numbers Behind the Decline

According to Similarweb, ChatGPT's worldwide web visit share tanked from 76% to 54% over the past year. Gemini surged from 6% to 28%, while Claude climbed from a tiny 1% to 9%. These numbers aren't about monthly active users or revenue; they focus solely on web visits.

Understanding Market Dynamics

Several factors explain ChatGPT's drop:

Emergence of Competitors: The swift rise of alternatives like Gemini and Claude shook things up. Gemini's tight Android app integration and massive app usage (over app MAUs) helped it grab attention.